You have only 3 markets

Suspects

A suspect is anyone who could buy from you but does not know about you yet. Your goal is to turn them into a prospect or customer. TO DO: Create a detailed profile of your ideal customer. Advertise to only this market. Ignore other markets.

Prospects

A prospect is anyone who knows about you but has not purchased yet. Or it is your circle of influence. Your goal is to turn them into a customer. TO DO: Educate them using the drip method until they purchase at least once.

Customers

A customer is anyone who has given you money at least once. Your goal is to turn them into a client—someone who buys from you more than once. TO DO: Focus the bulk of your marketing time, money, and efforts on your customers.

You have only 3 markets

A suspect is anyone who could buy from you but does not know about you yet. Your goal is to turn them into a prospect or customer. TO DO: Create a detailed profile of your ideal customer. Advertise to only this market. Ignore other markets.

A customer is anyone who has given you money at least once. Your goal is to turn them into a client—someone who buys from you more than once. TO DO: Focus the bulk of your marketing time, money, and efforts on your customers.

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