Free Ideas

Here are some fresh ideas to de-stink your marketing and increase your sales while spending less money on marketing.

Once you choose a media, you must get the attention of the one market you’ve chosen. This is mandatory. If you don’t get their attention,...

There’s transactional marketing. And there’s relational marketing. Relational is better. Relationship marketing is when you create a...

There are two basic underlying buying motives: greed and fear. Greed is when you want something. Greed is not bad. It’s simply a desire...

Education-based marketing is when you spend more time educating rather than selling. Most small businesses do it backwards. They try to...